Ethnic Diversity: Exploring the Status of Asian-American Public Relations

Using in-depth interview, this study attempted to explore the current status, concerns, barriers and roles of Asian-American public relations practitioners in the United States. The findings of the study show that while many are satisfied with their current careers in public relations, Asian-American practitioners confirmed the existence of racial and gender stereotypes that may challenge full organizational integration. In addition, unsatisfied media relationships and gender issues emerged as prevailing concerns among them. However, they perceived that those barriers are not insurmountable and can be overcome by “being more prepared,” “more educated,” “being positive,” and “more experienced.”